Free Tool No login required

Score your Shopping feed against 40 checks in 15 seconds

Most Shopping accounts do not have a bidding problem. They have a feed problem. See exactly which of your products are holding the account back.

$150M+ revenue generated 70+ brands scaled Google Partner
What it checks

Six categories, weighted by what actually moves revenue

Every check is the same one we run manually on a new ecommerce account before we touch a single bid. The weightings reflect where we consistently find the money.

Titles

30%

Truncation past 70 characters, thin titles, missing brand, duplicates competing against each other, ALL-CAPS and promotional wording that risks disapproval, and attributes that exist in your data but never make it into the title.

Identifiers & categorisation

20%

Missing brand, GTIN or MPN, blank or too-shallow google_product_category, weak product_type depth, duplicate offer IDs, and variants sitting without an item_group_id.

Images

15%

Missing or placeholder images, resolution under the 250px minimum and the 800px recommendation, non-HTTPS URLs, images reused across unrelated products, and a live check for URLs that no longer load.

Campaign readiness

15%

The one nobody runs. Empty custom labels mean you cannot segment Performance Max by margin, bestseller or price band, so every product gets bid the same regardless of what it earns you. Plus stock accuracy and price validity.

Descriptions

10%

Missing or thin copy, descriptions past the 5,000 character limit, raw HTML left in by the feed export, boilerplate reused across the catalogue, and links or phone numbers that breach Shopping policy.

Variants & attributes

10%

For apparel and accessories, the required attributes Google will disapprove you for missing: colour, size, age_group, gender, and the material field that unlocks a whole tier of high-intent queries.

How it works

Two ways to run it

Quick scan

Just your store URL

For Shopify stores, we read your public product catalogue directly. That is the source data your Merchant Center feed is built from, so it is where the majority of feed problems start. Around 25 checks, no setup at all.

Worth being clear: this audits your Shopify catalogue, not your live Merchant Center feed.

Full audit

Your feed URL

Paste the Shopping feed URL your app or platform generates and we run the complete set, including the Merchant Center attributes that decide how you can structure and bid your campaigns.

Accepts RSS and Atom XML, plus CSV and TSV exports.

Why the feed decides everything

You cannot bid your way out of bad product data

There is no keyword targeting in Shopping. Google decides which searches your products can appear for by reading your feed. Your title, description, product type and category are your targeting. Everything you do in the campaign afterwards is bidding on the matches your feed already earned you.

Which is why so many accounts feel stuck. The bidding gets rebuilt, budgets get shuffled between Performance Max asset groups, and performance does not move, because the constraint was never in the campaign. It was in the 312 products with titles that truncate before the size, or the entire catalogue sitting in one bid pool because all five custom labels are empty.

This tool runs the checks in the order we run them: what will get you disapproved, what is losing you impressions, and what is stopping you structuring the account properly. Fix them in that order.

Would rather someone just told you what is wrong with yours? Run the audit above, or talk it through with us.

Book a Discovery Call
Proof this works

What fixing the feed is actually worth

A sports brand came to us spending £11 a day, with no Shopping coverage, no non-brand search and no product feed strategy. The feed was the first thing we rebuilt.

4.8x
Blended ROAS against a 1.7x break-even
60x
Increase in spend, profitably
£117k
Monthly tracked revenue, up from £4k a month
Read the full case study
Questions

Before you run it

No. We read your public product data, either from your store URL or from a feed URL you paste in. We never ask for a login and we never connect to your Merchant Center or Google Ads account.
Yes. The score and the six category breakdowns are free with no email. The detailed report (which products fail each check, why it costs you, how to fix it, and five of your worst titles rewritten) unlocks with your name and email.
Paste your Google Shopping feed URL instead of your store URL. We accept RSS and Atom XML as well as CSV and TSV. A feed scan actually runs more checks than a store scan, because it includes the Merchant Center attributes.
We score up to 500 products. Larger catalogues are sampled evenly across the feed, which gives an accurate picture of the rates: the percentages hold, and the report tells you when sampling was used.
We read your catalogue to run the audit and cache the result for 24 hours so a repeat scan returns instantly. We do not resell product data or share it with anyone. See our privacy policy.
Keep going

Related resources

Sheet

GMC Audit Checklist

The full Merchant Center audit framework this tool automates the first half of.

 Sheet

GMC Disapproval Checklist

Diagnose and fix the policy, data quality and feed issues behind a disapproval.

 Tool

Breakeven CPA Calculator

Work out the maximum you can pay for a customer before the sale loses money.

Want the account built around the fixed feed?

We run Google Ads for Shopify ecommerce brands, and the feed is where we start every single account. Book a call and we will go through your score, what the critical issues are costing you, and what fixing them is worth.

Book a Discovery Call