JB Marketing × Nugen Founders
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JB Marketing × Nugen Founders

Google Ads built for visual brands, not problem-solution products

Fashion, jewellery, beauty, home, and lifestyle brands don't sell on logic, they sell on desire. Most Google Ads agencies are built for the other kind of brand. We're not. We've teamed up with Nugen Founders to bring visual brands a paid search partner that actually gets it.

No pitch deck, no pressure. A real look at your account and what Google Ads could do for your brand.

Visual brands play by different rules

Why would the same Google Ads playbook that works for a problem-solving gadget also work for a brand people buy because of how it makes them feel? It doesn't.

The brand has to carry the click

No advertorial, no hard-sell copy. The ad, the landing page, and the feed all have to look like the brand, or the click doesn't convert.

Desire beats logic

Targeting, keywords, and creative all need to be built around aspiration and identity, not features and specs.

Consistency compounds

Heavy discounting and inconsistent creative erode the exact perception that gets people to buy in the first place. Aesthetic consistency isn't optional here.

Why we teamed up

Nugen Founders builds the brand and the strategy behind visual ecommerce brands scaling past $1M/month. JB Marketing builds and runs the Google Ads account that turns that brand into profitable growth. Neither of us does the other's job.

JB Marketing

Google Ads, built and run for you

We build, manage, and optimise Google Ads daily for Shopify brands, reported against your break-even, not vanity ROAS. $150M+ in client revenue generated across 70+ brands scaled.

Nugen Founders

Strategic growth mentorship for visual brands

Nugen Founders works directly with visual brand operators on brand, creative, and scaling strategy. $175M+ in verified revenue generated across 150+ founders supported.

JB Marketing and Nugen Founders team meetup

Real visual brands, real results

A few of the founders JB Marketing has scaled on Google Ads.

Zac C.
Founder, Health / Wellness
Erik B.
Founder, Home Decor
Martijn D.
Founder, Pet Accessories
Mark V.
Founder, Fashion Accessories
Philip
Founder, World Padl
Zac C.
Founder, Health / Wellness
Erik B.
Founder, Home Decor
Martijn D.
Founder, Pet Accessories
Mark V.
Founder, Fashion Accessories
Philip
Founder, World Padl

Frequently Asked Questions

We're separate businesses that partner together. Nugen Founders works on brand and growth strategy with visual brand founders; JB Marketing builds and runs the Google Ads account. This page exists because the two disciplines work well together.
Fashion and apparel, jewellery, beauty and fragrance, home and interiors, footwear, accessories, and lifestyle brands where the product is chosen on look and feel first. If people buy from you because of how it looks, not just what it does, that's a visual brand.
If you're already running Google Ads, we audit your account and show you what's working and what's not. If you're not running Google Ads yet, we walk through whether it's the right channel for your brand right now and what it would take to launch profitably.
We recommend at least $3,000-$5,000 per month in ad spend. That gives us enough data to optimise effectively and deliver meaningful results early on.

Ready to see what Google Ads could do for your brand?

Pick a time below. No pitch deck, no pressure, just a straight look at your account.